AUG 23rd-24th 2019

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Jeep© Club Invasion

The Jeep© Club Invasion will be held August 23rd and 24th, 2019, at The LeConte Convention Center in Pigeon Forge, Tennessee. We have over 100 vendors participating in our event, filling both the interior of The LeConte Center itself and much of the surrounding parking lot.

We have an excellent lineup of vendors participating this year. Want to see who is coming? Check them out.

Stay up to date with us! Check us out on Social Media.

We are selling tickets in advance this year! Click the button below to register with us today!

LeConte Center interior from the 2017 venue.
Show and Shine

We are holding a Show and Shine competition on both days of the event. We have a third party judging participants in five categories; additionally, we are selecting our own Top 5 Picks on each day. Attendees will also vote on the winner of a People's Choice Award on each day of the event.

We are offering early registration for interested Jeep© enthusiasts. Those who pre-register by July 1st will also be entered into a prize drawing: we are giving out five $100 cash prizes on both Friday and Saturday.

Registration for this event is open! Click the "Learn More" button for additional information, check-in details, and how to register today!

Show and Shine participant
Learn More
Charity Drawings

We are very proud to sponsor Smoky Mountain Service Dogs, a charitable organization which provides service animals to veterans. We conduct a charity drawing on their behalf, giving attendees a chance to win an amazing range of items generously donated by our vendors.

We expect to have tens of thousands of dollars worth of donated items in our charitable drawing. Last year, we raised $25,000 from our charity drawing for the Service Dogs! Click "Learn More" to read more about the wonderful service this charity performs for our veterans.

Service Dog with Flag Scarf
Learn More
Kickoff Party

We are throwing a kickoff party at The Hard Rock Cafe in Pigeon Forge on Thursday, August 23rd.

  • When: August 23rd, 2018, from 11am to 5pm (Public) and 5pm to 11pm (Private.)
  • Where: The Hard Rock Cafe. 2050 Parkway, Pigeon Forge, TN 37863.
  • Check-in: If you purchase a reservation with us for the private party, you may check in using your ID and party name or your email. We'll have a guestlist!

Everyone is welcome to attend freely from 11am to 5pm. After 5pm, Admission is $10/person: half of all proceeds are donated by The Hard Rock Cafe to our charity, The Smoky Mountain Service Dogs.

We are no longer taking reservations. The Hard Rock Cafe will still be open to the public from 11am-5pm.

Jeep vehicles at The Hard Rock Cafe, 2017
Upper Tremont Ride

We are so excited to announce another ride happening as part of the Invasion on the night of Friday, August 24! If this is your first time visiting Tennessee, this is a must-see!

The trail consists of a paved road and gravel that runs alongside the Middle Prong of Little River, with its mossy rocks, gorgeous cascades, and waterfalls. Around every turn is a great wooded view of the river with hundreds of great places to take pictures. You never know what kinds of critters will greet you! At the end of the road is a hiking trail that leads to amazing views of cascading streams for those wishing to explore.


We will meet at 6:30 PM AND LEAVE AT 7:00 PM sharp from the Sugarlands Visitor Center located just outside of Gatlinburg in the Great Smoky Mountains National Park. Facebook Event Page.

Treemont Announcement
After Party

Bummed the Invasion is coming to an end? How about one more party with a little competition to round-out the weekend?!? We are throwing an After Party Meet & Greet sponsored by US Speedo and The AAM Group! Join us on Saturday night, August 25th at Quaker Steak & Lube/TGI Friday’s lower parking lot to meet some of your favorite builds on social media and show off your own rig! From 7 pm - 10 pm there will be a beer garden in the lower, adjoining QSL/TGIF parking lot, and both restaurants will be offering $5 off $25 food purchases to Invasion attendees! The 2 grand-prize winners of our Social Media Contest will also be announced (1 winner from Facebook, 1 winner from Instagram) at 9 pm! Want to enter the Social Media Contest? All you have to do is post a photo to social media (Facebook and/or Instagram) at each of the stops below using #JeepInvasionTN and #GSMJI2018

Treemont Announcement
Invading The Cove

The Great Smoky Mountain Jeep© Club will be hosting a ride on Sunday, August 26th, in beautiful Cades Cove within The Great Smoky Mountain National Park. This street-friendly ride will last somewhere between 2-4 hours, slow-paced, allowing visitors to appreciate the breathtaking scenery and wildlife. For more information, please visit our Facebook Event Page.

Jeep Vehicles at Cades Cove, 2017
- Daily Schedules -

Thursday, August 23th

Public Kickoff Party
Private Kickoff Party

Friday, August 24th

7:00am Show and Shine: Check-In Begins
9:00am Convention Opens
1:30pm Show and Shine: Top 5 Picks and Drawing
2:00pm Charity Drawing Closes
3:00pm Charity Drawing Announced
5:00pm Convention Closes
6:30pm Upper Treemont Ride

Saturday, August 25th

7:00am Show and Shine: Check-In Begins
9:00am Convention Opens
1:30pm Show and Shine: Top 5 Picks & Awards Ceremony
2:00pm Charity Drawing Closes
3:00pm Charity Drawing Announced
5:00pm Convention Closes
7:00pm After Party
Quaker State/TGI Fridays

Sunday, August 26th
11:30am Cades Cove Ride: Meetup
12:00pm Cades Cove Ride: Departure

*Schedules are subject to change. More events will be scheduled closer to our starting date.

Great Smoky Mountain Jeep© Club Invasion

The Jeep© Club Invasion gathers thousands of Jeep© enthusiasts to the beautiful Smoky Mountains every year. Over 16,000 people and 8,000 Jeep© vehicles were in attendance, and we are seeing more interest than ever. Our 7th annual event will be held August 23rd-24th, 2019, at The LeConte Convention Center in Pigeon Forge, Tennessee. We will be featuring over a hundred vendors within and outside of the Center. Additionally, we are holding a variety of events, including a Show and Shine competition for those wishing to impress with their build. We are also a proud sponsor of Smoky Mountain Service Dogs, a charity which provides specially trained service dogs to disabled veterans.

- Resources -


The Great Smoky Mountain Jeep© Club Invasion is affiliated with The Smoky Mountain Jeep© Club. We are also proud to announce a new event for Powersports enthusiasts: Smoky Mountain Powersports Expo. The Smoky Mountain Powersports Expo will be held March 15-16, 2019, at The Gatlinburg Convention Center in Gatlinburg, Tennessee.

Powersports Expo Logo
Smoky Mountain Jeep Club Logo

Rugged Ridge Logo
American Patriot Getaways Logo
PSC Motorsports Logo
Rocky Top Chrysler and Jeep
Bushwhacker Logo

Us Speedometer Logo
Dick's Last Resort Logo
Quaker Steak and Lube Logo
TGI Fridays Logo
Margaritaville Logo
Black Fox Lodge Logo

Jeep© is a registered trademark of FCA US LLC. The Great Smoky Mountain Jeep© Club Invasion, The Smoky Mountain Jeep© Club, and their respective representatives are not affiliated with FCA US LLC.